Category Archives: True Stories

Have you ever eaten squid? That slimy, rubbery, slippery sea creature that grows from one to 50 feet long? Personally I’m not a big squid consumer — that’s big as in liking not size. I do like fried calamari once … Continue reading →

I like data. I actually enjoy looking through statistics, studies, surveys, reviews, all the numbers that give us an idea of where the world is going and what the world is thinking. However, as a copywriter, Creative Director and Professor … Continue reading →

What will marketing do now? Continue reading →

I sit in quarantine and turn on the TV. While being pummeled with news reports of death, dying, desperation and depression, I’m bombarded with bright lights and cheery marketing messages.  “Drive this car and enjoy life.”  “Drink this soda and … Continue reading →

No, this isn’t about the coronavirus.  I’m sure you’ve heard and read enough about it at this point — and I’m certain much more will be heard and read daily. This is about a friend of mine who told me … Continue reading →

If it’s true that a “picture is worth a thousands words” the photo above explains why I started teaching advertising and marketing 18 years ago. I never set out to become a teacher. I was, and still am, an advertising … Continue reading →

It seems that whenever news correspondents quote polls regarding the upcoming elections they use the term, “People say…”.  What people?   Are they talking about people who could vote or people who actually vote? I started doing some digging from a … Continue reading →

I heard a news report on the radio recently that verified a belief I have held for years. A study was done on the opioid crisis and who has been most affected by it. The study found that the folks … Continue reading →

  The stock market is at an all-time high. This is great for the 55% of Americans who actually own stocks.  Of course this rise doesn’t mean much for the other 45%. So who gets credit for the stock market … Continue reading →