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Category Archives: True Stories
Enlightenment is the truth.
Practice is Golden
In the past year how often did you hear people say they are “grateful” for something or another? Dealing with Covid, politics, inflation, crazy weather, and whatever each of our personal obstacle has been, hasn’t made 2022 easy. But no … Continue reading →
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Mr. Softee and the Surfing Dog
You can forget Ben & Jerry’s. Move over Haagen Dazs. Sorry Breyers. I love Mr. Softee ice cream. Whenever I hear the Mr. Softee jingle playing I run out into the street like a 6 year old to flag down … Continue reading →
Events or Moments?
I used to think that life revolved around events. Births, deaths, weddings, jobs, raises, victories, tragedies, etc. Events are important and memorable. They show growth, change and experience. But are events really that effective in shaping one’s life? A few … Continue reading →
Marketing is all about moments
I’m an advertising copywriter. I also teach advertising copywriting. For 40 years I have been working diligently at both crafts. So what lessons have I learned after four decades of creating marketing messages for elusive consumers? In the ideal world, … Continue reading →
Today’s lesson
Are you “in”, “on”, or “under”? Continue reading →
Today’s lesson
Are you “in”, “on”, or “under”? Continue reading →
For heaven’s sake…be useful!
Want to succeed in the online marketing world? Here’s something basic that every marketer should know. Continue reading →
Bad breath is back!!!
Mouthwash companies are probably cheering. Breath mint brands are most likely delirious. The Mask Mandate in New York is over! Thanks to wearing masks for the past two years we have been able to live without enduring other people’s bad … Continue reading →
Are you a “boiler”?
I think I’ve been an advertising copywriter too long. Is 40 years a long time? It seems that every time I see a video commercial, log into a website, listen to a podcast, even engage in a conversation, I’m getting … Continue reading →
How today’s marketers live in a DIY world
A recent survey by Webs revealed some very interesting facts about what is going on with today’s small businesses and their makreting efforts. As a marketing professional, professor of advertising and a copywriter, I was struck by these statistics: 63% … Continue reading →
True Story -- Truly! 