Category Archives: True Stories

I’m teaching an online course in Advertising Copywriting for FIT which is part of the State University of New York.  For those of you who don’t know what copywriting is the easiest way to explain it is that it’s a … Continue reading →

It was a beautiful Sunday afternoon in June of 1993.  I was walking on East 79th Street in Manhattan with a group of friends.  We had just come from a church basement after attending a meeting of an internationally known … Continue reading →

I’ve been watching all the outrage about the use of social media data and the targeting of people through demographics and psychographics to persuade them to one particular political point of view. Putting aside the legalities and morality of using … Continue reading →

The other day it was suggested that teachers be armed while working in schools.  Yes, that’s what I heard — arm teachers with lethal weapons to ward off potential mass shooters in schools. I thought this was a spoof or … Continue reading →

This morning a group of us had a discussion about happiness.  One person wasn’t happy and couldn’t figure out how to be happy or at least find some sliver of happiness.  He was doom and gloom personified!  Long face, grudging … Continue reading →

Today is January 18, 2018 and it is cold.  34 degrees cold.  Not quite freezing but it will be frigid later after the sun goes down. I bet you’re thinking this is going to be a piece about how much … Continue reading →