Category Archives: True Stories

Enlightenment is the truth.

For heaven’s sake…be useful!

Want to succeed in the online marketing world? Here’s something basic that every marketer should know. Continue reading

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Bad breath is back!!!

Mouthwash companies are probably cheering. Breath mint brands are most likely delirious. The Mask Mandate in New York is over! Thanks to wearing masks for the past two years we have been able to live without enduring other people’s bad … Continue reading

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Are you a “boiler”?

I think I’ve been an advertising copywriter too long. Is 40 years a long time? It seems that every time I see a video commercial, log into a website, listen to a podcast, even engage in a conversation, I’m getting … Continue reading

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How today’s marketers live in a DIY world

A recent survey by Webs revealed some very interesting facts about what is going on with today’s small businesses and their makreting efforts. As a marketing professional, professor of advertising and a copywriter, I was struck by these statistics: 63% … Continue reading

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Why can’t a pol be more like a human?

Recently I watched the classic movie, “My Fair Lady.” In case you aren’t familiar with it, the movie is based on the play “Pygmalion”, written by George Bernard Shaw, who based his play on the work of the Roman poet, … Continue reading

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Here’s why, “In Emails and Texts I don’t trust”

From November till the first of the year my email inbox and text folder was swamped by scammers, hackers, cons, crooks and thieves. I had never been so deluged with n’er do wells trying to get ahold of my money. … Continue reading

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Now this is scary…ooooh!

Last night on my on-demand menu I was stopped dead in my binge-watching. I saw that one of my all-time favorite movies was playing on Turner Movie Classics. It has all the elements of cinematic brilliance — isolated scientists, UFOs, … Continue reading

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What’s in a name…everything!

I was going to treat myself to a new razor since it is a new year. (Yes, I’m easy to please.) I went to my local drugstore and saw a display for Dollar Shave Club. I had heard their advertising … Continue reading

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Sometimes you need a shot of subway

Since Covid I haven’t been getting enough subway. I’ve only been able to come into New York City a couple of days a week so my time is cut down considerably walking down the stairs to the transportation I like. … Continue reading

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Dear advertisers, you are what you post

A recent study revealed that over 70% of the Millennium generation “wants to be famous online”. Not surprising of course. Has there ever been a group of young people between 16 and 24 years old who didn’t want to be … Continue reading

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