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Category Archives: True Stories
Enlightenment is the truth.
High Caliber Illogic
With all the talk, debate and arguments around guns and gun deaths, I want to be serious for a moment. I heard a Congress person say that there is nothing to be done. In other words, this elected legislator has … Continue reading →
Bet you don’t know this…
According to a TIME magazine article on the US economy…”The top 40% of households account for about 60% of consumer spending.” Think about that for a moment. What are the remaining 60% of households buying? If you’re marketing a product … Continue reading →
Practice is Golden
In the past year how often did you hear people say they are “grateful” for something or another? Dealing with Covid, politics, inflation, crazy weather, and whatever each of our personal obstacle has been, hasn’t made 2022 easy. But no … Continue reading →
Mr. Softee and the Surfing Dog
You can forget Ben & Jerry’s. Move over Haagen Dazs. Sorry Breyers. I love Mr. Softee ice cream. Whenever I hear the Mr. Softee jingle playing I run out into the street like a 6 year old to flag down … Continue reading →
Events or Moments?
I used to think that life revolved around events. Births, deaths, weddings, jobs, raises, victories, tragedies, etc. Events are important and memorable. They show growth, change and experience. But are events really that effective in shaping one’s life? A few … Continue reading →
Marketing is all about moments
I’m an advertising copywriter. I also teach advertising copywriting. For 40 years I have been working diligently at both crafts. So what lessons have I learned after four decades of creating marketing messages for elusive consumers? In the ideal world, … Continue reading →
Today’s lesson
Are you “in”, “on”, or “under”? Continue reading →
Today’s lesson
Are you “in”, “on”, or “under”? Continue reading →
For heaven’s sake…be useful!
Want to succeed in the online marketing world? Here’s something basic that every marketer should know. Continue reading →
Bad breath is back!!!
Mouthwash companies are probably cheering. Breath mint brands are most likely delirious. The Mask Mandate in New York is over! Thanks to wearing masks for the past two years we have been able to live without enduring other people’s bad … Continue reading →
True Story -- Truly! 