Monthly Archives: September 2022

Mr. Softee and the Surfing Dog

You can forget Ben & Jerry’s. Move over Haagen Dazs. Sorry Breyers. I love Mr. Softee ice cream. Whenever I hear the Mr. Softee jingle playing I run out into the street like a 6 year old to flag down … Continue reading

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Events or Moments?

I used to think that life revolved around events. Births, deaths, weddings, jobs, raises, victories, tragedies, etc. Events are important and memorable. They show growth, change and experience. But are events really that effective in shaping one’s life? A few … Continue reading

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Marketing is all about moments

I’m an advertising copywriter. I also teach advertising copywriting. For 40 years I have been working diligently at both crafts. So what lessons have I learned after four decades of creating marketing messages for elusive consumers? In the ideal world, … Continue reading

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