Category Archives: True Stories

I’m sitting in my garage office on a September summer Saturday that is beyond good. The garage door is open. There is no internet access in my garage, so I am totally disconnected. The sun and breeze are as drifting … Continue reading →

How many marketers venture out into the competitive battlefield unarmed? Positioning, marketing strategy and target market segmentation are typically the first items added to the marketer’s arsenal. (Yes, there will be military metaphors so don’t get uneasy.) Yet the most … Continue reading →

Have you ever eaten squid? That slimy, rubbery, slippery sea creature that grows from one to 50 feet long? Personally I’m not a big squid consumer — that’s big as in liking not size. I do like fried calamari once … Continue reading →

I like data. I actually enjoy looking through statistics, studies, surveys, reviews, all the numbers that give us an idea of where the world is going and what the world is thinking. However, as a copywriter, Creative Director and Professor … Continue reading →

What will marketing do now? Continue reading →

I sit in quarantine and turn on the TV. While being pummeled with news reports of death, dying, desperation and depression, I’m bombarded with bright lights and cheery marketing messages.  “Drive this car and enjoy life.”  “Drink this soda and … Continue reading →

No, this isn’t about the coronavirus.  I’m sure you’ve heard and read enough about it at this point — and I’m certain much more will be heard and read daily. This is about a friend of mine who told me … Continue reading →

If it’s true that a “picture is worth a thousands words” the photo above explains why I started teaching advertising and marketing 18 years ago. I never set out to become a teacher. I was, and still am, an advertising … Continue reading →

It seems that whenever news correspondents quote polls regarding the upcoming elections they use the term, “People say…”.  What people?   Are they talking about people who could vote or people who actually vote? I started doing some digging from a … Continue reading →