Category Archives: True Stories

Last night on my on-demand menu I was stopped dead in my binge-watching. I saw that one of my all-time favorite movies was playing on Turner Movie Classics. It has all the elements of cinematic brilliance — isolated scientists, UFOs, … Continue reading →

I was going to treat myself to a new razor since it is a new year. (Yes, I’m easy to please.) I went to my local drugstore and saw a display for Dollar Shave Club. I had heard their advertising … Continue reading →

Since Covid I haven’t been getting enough subway. I’ve only been able to come into New York City a couple of days a week so my time is cut down considerably walking down the stairs to the transportation I like. … Continue reading →

A recent study revealed that over 70% of the Millennium generation “wants to be famous online”. Not surprising of course. Has there ever been a group of young people between 16 and 24 years old who didn’t want to be … Continue reading →

I’m sitting in my garage office on a September summer Saturday that is beyond good. The garage door is open. There is no internet access in my garage, so I am totally disconnected. The sun and breeze are as drifting … Continue reading →

How many marketers venture out into the competitive battlefield unarmed? Positioning, marketing strategy and target market segmentation are typically the first items added to the marketer’s arsenal. (Yes, there will be military metaphors so don’t get uneasy.) Yet the most … Continue reading →

Have you ever eaten squid? That slimy, rubbery, slippery sea creature that grows from one to 50 feet long? Personally I’m not a big squid consumer — that’s big as in liking not size. I do like fried calamari once … Continue reading →

I like data. I actually enjoy looking through statistics, studies, surveys, reviews, all the numbers that give us an idea of where the world is going and what the world is thinking. However, as a copywriter, Creative Director and Professor … Continue reading →

What will marketing do now? Continue reading →