Author Archives: nhbrownlee

About nhbrownlee

Advertising copywriter, Creative Director and state of New York college professor. I love true stories. Who doesn't?

Sometimes you need a shot of subway

Since Covid I haven’t been getting enough subway. I’ve only been able to come into New York City a couple of days a week so my time is cut down considerably walking down the stairs to the transportation I like. … Continue reading

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Dear advertisers, you are what you post

A recent study revealed that over 70% of the Millennium generation “wants to be famous online”. Not surprising of course. Has there ever been a group of young people between 16 and 24 years old who didn’t want to be … Continue reading

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Disconnected thoughts on marketing

I’m sitting in my garage office on a September summer Saturday that is beyond good. The garage door is open. There is no internet access in my garage, so I am totally disconnected. The sun and breeze are as drifting … Continue reading

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Don’t kid around with commando marketing

How many marketers venture out into the competitive battlefield unarmed? Positioning, marketing strategy and target market segmentation are typically the first items added to the marketer’s arsenal. (Yes, there will be military metaphors so don’t get uneasy.) Yet the most … Continue reading

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Squid Branding

Have you ever eaten squid? That slimy, rubbery, slippery sea creature that grows from one to 50 feet long? Personally I’m not a big squid consumer — that’s big as in liking not size. I do like fried calamari once … Continue reading

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Does creativity matter anymore in marketing?

I like data. I actually enjoy looking through statistics, studies, surveys, reviews, all the numbers that give us an idea of where the world is going and what the world is thinking. However, as a copywriter, Creative Director and Professor … Continue reading

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Responsibility

What will marketing do now? Continue reading

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Advertising during a pandemic?

I sit in quarantine and turn on the TV. While being pummeled with news reports of death, dying, desperation and depression, I’m bombarded with bright lights and cheery marketing messages.  “Drive this car and enjoy life.”  “Drink this soda and … Continue reading

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Bad Luck

No, this isn’t about the coronavirus.  I’m sure you’ve heard and read enough about it at this point — and I’m certain much more will be heard and read daily. This is about a friend of mine who told me … Continue reading

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Best Coaching Advice Ever

The key to surviving the game Continue reading

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