According to a TIME magazine article on the US economy…”The top 40% of households account for about 60% of consumer spending.” Think about that for a moment. What are the remaining 60% of households buying? If you’re marketing a product should you only be talking to the top 40%?
According to a health article in the AARP Bulletin on the post-Covid effects…
“Stress has actually decreased.”
“The average time a U.S. adult spent looking at a screen each day increased 60 to 80 percent during the pandemic.”
“Movies and weddings are on the upswing.”
“Baby boomers make up the largest share of home sellers.”
“Telehealth and urgent care have surged.”
“50% of gym members have not returned.”
“Fear of death has dropped and happiness has risen.”
So what will you do with this info if you’re a marketer? As a copywriter, I know I’ll be using this data to help with my creative efforts.