Mouthwash companies are probably cheering. Breath mint brands are most likely delirious. The Mask Mandate in New York is over!

Thanks to wearing masks for the past two years we have been able to live without enduring other people’s bad breath. No standing too close to someone on the bus or subway and smelling the garlic pizza they had for lunch. No stepping into an elevator and breathing in the beer fumes from your co-worker who drank his lunch. No turning to talk to someone face to face only to be blasted back by their oral aroma.

If you thought the Covid restrictions were bad and wearing a mask was some form of government conspiracy to control your mind, just wait until you get a whiff of grandpa’s dentures when you lean in to give him a smack on the lips.

Get ready for the new crop of mouthwash commercials, breath mint social media posts, toothpaste blog posts, and incense/scented candles videos on YouTube.

Not having to wear masks is liberating. No denying it. But the real freedom is going to be how the free market brands all capitalize on this new found show-your-face-again liberation.

If you were a business or brand how would you jump on this bandwagon.

I’m happy not to be wearing a mask any more. But now I have to go out and buy mouthwash.