What’s in a name…everything!

I was going to treat myself to a new razor since it is a new year. (Yes, I’m easy to please.) I went to my local drugstore and saw a display for Dollar Shave Club. I had heard their advertising on the radio. Saw a TV ad or two. Noticed display ads as I browsed through the web. But I never actually bought one because there was no immediate need to be fulfilled. My old Gillette scraped my whiskers just fine thank you very much.

But the Dollar Shave Club caught my interest because of the name. Since razors are a commodity item, at least in my mind, I’m not ready to spend much on a functional tool. Just check out the price of razors and razor blades. Makes me want to grow a beard.

So the Dollar Shave Club concept appealed to me — until I checked out the sale price. It’s back to my old trusty Gillette razor. The Dollar Shave costs $7. What’s in a name? At the point of sale, a great deal.


About nhbrownlee

Advertising copywriter, Creative Director and state of New York college professor. I love true stories. Who doesn't?
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